Post-webinar Resources

Strategic Planning | Profits vs. People vs. Purpose - Is it Selfish?

You missed or attended the webinar. But either way, you are interested in some of the ideas shared, and resources available. (See description below).

Like most other business-people, you have almost given up on the challenge of combining short-term and long-term strategic planning.

It’s not that you don’t believe in it at some level. You acknowledge there is value in thinking expansively and inspiring others with BHAGs (Big Hairy Audacious Goals).

At the same time, things are changing too fast nowadays. You can barely find time to focus on solving short-term problems, let alone anything pie-in-the-sky.

But what if the popular conventional wisdom, that long-term strategic planning is dead, is wrong?

What if there were huge gains to be made in the following areas from an interwoven short/long-term approach?

Area 1 – gaining competitive advantage by planning for horizons just a bit longer than others. (Amazon)

Area 2 – inspiring staff with commitments that create an irresistible future. (Unilever)

Area 3 – becoming a sustainable organization that takes care of its own, organic ESG concerns first. (CVS)

These areas could be the keys to unblocking multiple goals at once, while bypassing the worst tendency of companies to fall into short-termism.

In this webinar, you’ll be exposed to a practical method of doing interwoven short/long-term strategic planning. You’ll find out how to invest two or three days (rather than weeks) in a way that returns game-changing results. But maybe most importantly, you’ll be well-informed by having access to the video, transcript and slides.