Full Richard Rumelt Video - The Crux

A fresh take on the definition of "strategy"

You may have heard of Dr. Richard Rumelt.

Or maybe you have heard of his breakthrough idea that at the heart of every great strategy is a crux that was identified and targeted by the strategist who came up with it.

But where can you learn more, short of reading his entire book?

Fortunately, we have a full presentation he gave at last year's conference (2022). His book - The Crux - had just been released and we were fortunate to have him share his insights around a number of new concepts. Here's a short clip...

We have set things up so that when you register for the Sustainable Strategic Planning Conference, you'll be able to access the full video immediately. (Just check your email after registering or the page that pops up.)

Not registered yet? Save your place by clicking at the bottom of this page - https://strategyconf.fwconsulting.com/2023/06/03/full-richard-rumelt-video/